Posted by Unclear on February 16, 2010 at 12:24:23:
In Reply to: Why Comcast is XFINITY and not INFINITY posted by The New Coke on February 14, 2010 at 10:30:36:
Thus far since what can only be described as its soft launch, I have only noticed periodic promos/commercials for XFINITY starting to air. And if I hadn't been previously aware of the impending change I would have no idea what the promos even were talking about. I am a current Comcast subscriber. No new branding has come to the Channel Guide, comcast.com and comcast.net still appear the same complete with Comcast logos - except for a flash video that quietly plays at the top of the page saying XFINITY is here. All of the Comcast trucks in the area still say.. Comcast. All of my physical equipment at the house still reads Comcast.
: If you read the blog from the Comcast executive, you saw him reference this "project" as "Project Infinity" and not "Project XFinity", yet the branding is going to be XFinity. I think I know why. CBS Radio was of course previously known as Infinity Broadcasting. Perhaps CBS/Infinity told Comcast they can't use the name Infinity especially since Comcast is going to be associated with NBC now. Either way, the name XFinity is stupid and I wonder how long this mishap will stay around.