Re: Our first look at how the PPM landscape affects Chicago ratings

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Posted by Link on October 06, 2008 at 18:55:28:

In Reply to: Our first look at how the PPM landscape affects Chicago ratings posted by Link on October 06, 2008 at 18:53:56:

In case you are too lazy to click and view on Arb's site, here is the groundbreaking release:

Chicago (#3)

12+ Population: 7,784,400 Updated: October 6, 2008
Surveyed: Continuously Next Updated: November 5, 2008
Ethnic Comp: Black: 17.8%
Hispanic: 17.7%

6+ PPM
Station Group Owner Format July '08 Aug. '08 Sept. '08
WGN-AM Tribune News/Talk 6.2 7.0 6.9
WBBM-AM CBS Radio News 4.9 4.7 5.6
WDRV/WWDV Bonneville Classic Hits 5.4 5.5 5.0
WLS-AM Citadel News/Talk 3.7 4.3 4.5
WLS-FM Citadel Oldies 4.6 4.3 4.5
WOJO-FM Univision Reg. Mex. 3.2 3.7 4.3
WUSN-FM CBS Radio Country 4.1 3.9 3.8
WTMX-FM Bonneville Hot AC 4.4 4.4 3.7
WVAZ-FM Clear Channel Urban AC 3.5 3.7 3.6
WKSC-FM Clear Channel CHR/Top 40 3.0 2.8 3.1
WLEY-FM SBS Reg. Mex. 3.3 3.0 3.0
WLIT-FM Clear Channel AC 3.1 2.9 3.0
WNUA-FM Clear Channel Smooth Jazz 2.8 2.9 2.7
WCFS-FM CBS Radio AC 2.9 3.3 2.6
WGCI-FM Clear Channel Urban 3.2 2.6 2.6
WLUP-FM Emmis Classic Rock 2.4 2.5 2.6
WILV-FM Bonneville AC 2.5 2.5 2.5
WSCR-AM CBS Radio Sports 2.5 2.7 2.4
WXRT-FM CBS Radio Triple A 2.9 2.7 2.4
WBBM-FM CBS Radio Rhythmic 2.6 2.2 2.1
WGRB-AM Clear Channel Gospel 2.0 1.9 2.0
WKQX-FM Emmis Alternative 1.9 2.0 2.0
WPPN-FM Univision Spanish Oldies 2.5 1.8 2.0
WBEZ-FM WBEZ Alliance News/Talk 1.5 1.7 1.9
WJMK-FM CBS Radio Adult Hits 1.7 1.8 1.8
WMVP-AM ESPN Sports 1.6 1.5 1.5
WFMT-FM Wind. to the World Classical 1.6 1.5 1.2
WMBI-FM Moody Bible Inspirational 0.9 0.9 1.2
WPWX-FM Crawford Urban 1.1 1.1 1.2
WIND-AM Salem News/Talk 0.9 0.9 1.1
WVIV/WVIX Univision Latin Rhythm 0.8 1.0 1.0
WXLC-FM NextMedia Hot AC 1.2 1.1 1.0
WCCQ-FM NextMedia Country 0.8 0.8 0.8
WIIL-FM NextMedia Rock 1.1 0.7 0.7
WJKL-FM McNaughton-Jackle Sts. Christian AC 0.8 0.8 0.6
WSSR-FM NextMedia Rock 0.8 0.7 0.6
WVON-AM Midway Talk 0.4 0.5 0.6
WCPT-AM NewsWeb Talk 0.3 0.3 0.5
WLJE-FM Porter County Country 0.6 0.6 0.5
WRZA-FM Newsweb Corp. Adult Hits 0.6 0.6 0.5

Portable People Meter (PPM) ratings are substantially different than the diary methodology.
Please refer to Arbitron's Web site for more information about PPM.

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: In case you are too lazy to click and view on Arb's site, here is the groundbreaking release: : : Chicago (#3) : 12+ Population: 7,784,400 Updated: October 6, 2008 : Surveyed: Continuously Next Updated: November 5, 2008 : Ethnic Comp: Black: 17.8% : Hispanic: 17.7% : 6+ PPM : Station Group Owner Format July '08 Aug. '08 Sept. '08 : WGN-AM Tribune News/Talk 6.2 7.0 6.9 : WBBM-AM CBS Radio News 4.9 4.7 5.6 : WDRV/WWDV Bonneville Classic Hits 5.4 5.5 5.0 : WLS-AM Citadel News/Talk 3.7 4.3 4.5 : WLS-FM Citadel Oldies 4.6 4.3 4.5 : WOJO-FM Univision Reg. Mex. 3.2 3.7 4.3 : WUSN-FM CBS Radio Country 4.1 3.9 3.8 : WTMX-FM Bonneville Hot AC 4.4 4.4 3.7 : WVAZ-FM Clear Channel Urban AC 3.5 3.7 3.6 : WKSC-FM Clear Channel CHR/Top 40 3.0 2.8 3.1 : WLEY-FM SBS Reg. Mex. 3.3 3.0 3.0 : WLIT-FM Clear Channel AC 3.1 2.9 3.0 : WNUA-FM Clear Channel Smooth Jazz 2.8 2.9 2.7 : WCFS-FM CBS Radio AC 2.9 3.3 2.6 : WGCI-FM Clear Channel Urban 3.2 2.6 2.6 : WLUP-FM Emmis Classic Rock 2.4 2.5 2.6 : WILV-FM Bonneville AC 2.5 2.5 2.5 : WSCR-AM CBS Radio Sports 2.5 2.7 2.4 : WXRT-FM CBS Radio Triple A 2.9 2.7 2.4 : WBBM-FM CBS Radio Rhythmic 2.6 2.2 2.1 : WGRB-AM Clear Channel Gospel 2.0 1.9 2.0 : WKQX-FM Emmis Alternative 1.9 2.0 2.0 : WPPN-FM Univision Spanish Oldies 2.5 1.8 2.0 : WBEZ-FM WBEZ Alliance News/Talk 1.5 1.7 1.9 : WJMK-FM CBS Radio Adult Hits 1.7 1.8 1.8 : WMVP-AM ESPN Sports 1.6 1.5 1.5 : WFMT-FM Wind. to the World Classical 1.6 1.5 1.2 : WMBI-FM Moody Bible Inspirational 0.9 0.9 1.2 : WPWX-FM Crawford Urban 1.1 1.1 1.2 : WIND-AM Salem News/Talk 0.9 0.9 1.1 : WVIV/WVIX Univision Latin Rhythm 0.8 1.0 1.0 : WXLC-FM NextMedia Hot AC 1.2 1.1 1.0 : WCCQ-FM NextMedia Country 0.8 0.8 0.8 : WIIL-FM NextMedia Rock 1.1 0.7 0.7 : WJKL-FM McNaughton-Jackle Sts. Christian AC 0.8 0.8 0.6 : WSSR-FM NextMedia Rock 0.8 0.7 0.6 : WVON-AM Midway Talk 0.4 0.5 0.6 : WCPT-AM NewsWeb Talk 0.3 0.3 0.5 : WLJE-FM Porter County Country 0.6 0.6 0.5 : WRZA-FM Newsweb Corp. Adult Hits 0.6 0.6 0.5 : : : : : : Portable People Meter (PPM) ratings are substantially different than the diary methodology. : Please refer to Arbitron's Web site for more information about PPM. :

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