Our first look at how the PPM landscape affects Chicago ratings

Posted by Link on October 06, 2008 at 18:53:56:

See this? BIG difference..

Not lookin good for 'GCI, B and many others.. look at WLS-FM (wow)!

Looks most of the diary ratings were because of heritage/loyalty and weighting. PPM is unlocking the truth.

Meanwhile Kiss managed to stay pretty afloat..

• The breakdown

Follow Ups:

• First "official" PPM ratings for Chicago: 25-54 chicagomedia.org 11:32:51 10/07/08 (0)
• "Controversial method faces likely court fight" chicagomedia.org 06:54:12 10/07/08 (0)
• "Arbitron rollout jumps the gun" chicagomedia.org 06:29:10 10/07/08 (0)
• Newly-released official PPM #s: Some analysis chicagomedia.org 22:33:21 10/06/08 (0)
• First "official" PPM ratings for Chicago chicagomedia.org 22:26:48 10/06/08 (2)
  • Re: First "official" PPM ratings for Chicago DJ Tollway 11:10:48 10/07/08 (0)
• Re: Our first look at how the PPM landscape affects Chicago ratings Link 18:55:28 10/06/08 (0)

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