Posted by chicagomedia.org on October 07, 2008 at 11:32:51:
In Reply to: Our first look at how the PPM landscape affects Chicago ratings posted by Link on October 06, 2008 at 18:53:56:
CHICAGO: BONNEVILLE Still On Top; Regional Mexican Hot; AC Battle Tight
BONNEVILLE remains in the driver's seat so to speak as Classic Rock WDRV (THE DRIVE) retains the top spot 25-54 in SEPTEMBER, although it was off over 10% this month. It was also a good month for both Regional Mexican outlets. Here's what happened in the WINDY CITY:
25-54: WDRV retains the #1 position, but BONNEVILLE Hot AC sister WTMX (THE MIX), which had been #2 in the pre-currency, slides to #3, as UNIVISION Regional Mexican WOJO leaps into 2nd place. CBS sees a huge jump for News WBBM-A, which now ranks 4th. CITADEL Classic Hits WLS-F (TRUE OLDIES 94.7) ranks 5th -- a similar ranking to WCBS-F/NEW YORK. SBS Regional Mexican WLEY moves into 6th place -- as Spanish-language stations take 2 of the top 6 stations 25-54. EMMIS Rock WLUP is 7th. Despite the CUBS run to the NL CENTRAL title, TRIBUNE News/Talk WGN-A ranked 8th (down from 4th in AUGUST), tying them with CLEAR CHANNEL Urban AC WVAZ. CBS Country WUSN (US99) rounds out the top 10.
An off month for CBS AAA WXRT -- which was 6th in AUGUST, but dipped to 11th in SEPTEMBER. The AC battle is extremely tight. CBS AC WWFS (FRESH) ties with CLEAR CHANNEL's WLIT for 12th, just one tenth ahead of BONNEVILLE gold-based AC WILV (LOVE-FM), which was 14th. CLEAR CHANNEL Urban WGCI has definitely taken a hit in the meter, and ranks 15th 25-54. CITADEL Talk WLS-A ties with CBS Sports WSCR for 16th. CBS Adult Hits WJMK (JACK-FM) is 18th, with growth in the music dayparts. CLEAR CHANNEL Top 40 WKSC was 19th, and WBEZ ALLIANCE non-commercial News/Talk WBEZ rounds out the top 20, tied with UNIVISION Spanish Oldies WPPN.
EMMIS Alternative WKQX (Q101.1) ties with ESPN Sports WMVP for 22nd. CBS Rhythmic WBBM-F (B96) was 24th, tied with CLEAR CHANNEL Smooth AC WNUA -- which hits a new rank low in the meter. WNUA is off 28% from JULY to SEPTEMBER.
18-49: WOJO replaces WTMX at the top as the latter slides into a second place tie with sister WDRV. WUSN remains in 4th place, with WLEY 5th. This gives Spanish-language stations two of the top five spots in the important 18-49 cell. A nice uptrend for CLEAR CHANNEL Top 40 WKSC -- which leaps from 9th in AUGUST to 6th in SEPTEMBER. WBBM-A rises from 14th in AUGUST to 7th in SEPTEMBER. WGCI rebounds and is back in the top 10 at #8, tied with WLS-FM and WLUP.
WCFS slides from 6th to 11th, WVAZ from 9th to 12th, and WGN from 11th to 13th -- tying them with WLIT. WILV and WXRT tie for 15th. WKQX, WPPN, WBBM-FM, and WJMK round out the top 20.
18-34: WOJO grows dramatically and has a stranglehold on the #1 position. A nice jump in SEPTEMBER for WKSC -- which soars from 5th to 2nd. They also put some distance between themselves and Rhythmic rival WBBM-F, beating them by 64% 18-34 and 60% 18-49. WLEY ranks 3rd, followed by WUSN, WTMX, WGCI, WKQX, B96 and WLS-F (tied for 8th), and WCFS.
Urban is definitely struggling in CHICAGO. CRAWFORD Urban WPWX ranks only 14th 18-34 and 25th 18-49.
(Anthony Acampora, All Access)