Newly-released official PPM #s: Some analysis

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: Urban and Spanish-Language Radio Stations Earn Top Rankings in New PPM Ratings : : New York: Steve Harvey on WBLS-FM ties for Number One among Persons 25-54 in AM Drive : : Chicago: "Piolin por La Manana" on WOJO-FM is Number One among Persons 18-34 in AM Drive : : Riverside-San Bernardino: KLYY-FM Spanish Adult Hits station is Number One (Persons 25-54) : : San Francisco: KMEL-FM Hip-Hop/R&B station is Number One (Persons 18-34) : : African-Americans or Spanish-Dominant Hispanics have highest listening of all groups across new Portable People Meter radio markets : : ARB released today a series of analyses of the new September Portable People Meter(TM) radio ratings that highlight some of the successes of urban and Spanish-language stations across the eight new PPM(TM) markets. : Arbitron today released radio audience estimates for the September 2008 PPM survey month (August 21-September 17) in New York, Los Angeles, Chicago, San Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino, and San Jose. : : New York: Steve Harvey Show on WBLS-FM Ties for Number One among Persons 25-54 in AM Drive : The audience for The Steve Harvey Show on WBLS-FM (owned by Inner City Broadcasting) is Number One in the September PPM report among Persons aged 25- 54, a key target demographic. : Persons 25-54 AQH Share Ranker : New York Radio Metro : Monday-Friday 6am-10am : September PPM Survey Month (August 21-September 17) : Rank Outlet Format AQH Share : 1t WBLS-FM Urban Contemporary 6.1 : 1t WINS-AM All News 6.1 : 3 WHTZ-FM Pop Contemporary Hit Radio 6.0 : 4 WAXQ-FM Classic Rock 5.9 : 5 WPLJ-FM Hot Adult Contemporary 5.0 : 6 WLTW-FM Adult Contemporary 4.5 : 7t WRKS-FM Urban Adult Contemporary 4.4 : 7t WCBS-FM Classic Hits 4.4 : 9 WCBS-AM All News 4.0 : 10 WKTU-FM Rhythmic AC 3.9 : How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 6.1 percent of all radio listening by Persons 25-54 in the New York Radio metro was to WBLS-FM. : : Chicago: "Piolin por La Manana" on WOJO-FM is Number One among Persons 18-34 in AM Drive : Univision Radio revamped its morning show on Radio La Que Buena 105.1 in Chicago, over the summer, moving "Piolin por La Manana," hosted by Eddie "Piolin" Sotelo, to WOJO-FM. The result: a steady increase in audience, earning a number one ranking in Morning Drive for the station's target demographic - Persons aged 18-34 - during the September PPM survey month. : Persons 18-34 AQH Share Ranker : Chicago Radio Metro : Monday-Friday 6am-10am : September PPM Survey Month (August 21-September 17) : Rank Outlet Format AQH Share : 1 WOJO-FM Mexican Regional 8.9 : 2 WUSN-FM Country 8.3 : 3 WKSC-FM Pop Contemporary Hit Radio 6.1 : 4 WLS-FM Oldies 5.4 : 5 WLEY-FM Mexican Regional 5.1 : 6 WTMX-FM Modern Adult Contemporary 5.0 : 7 WKQX-FM Alternative 4.5 : 8 WMVP-AM All Sports 4.3 : 9 WCFS-FM Adult Contemporary 3.8 : 10t WDRV-FM Classic Hits 3.5 : 10t WBEZ-FM News Talk Information 3.5 : How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 8.9 percent of all radio listening by Persons aged 18-34 in the Chicago Radio metro was to WOJO-FM. : : Riverside-San Bernardino: Spanish Adult Hits on KLYY-FM is Number One (Persons 25-54) : Radio Jose FM 97.5, Entravision Communications' Spanish Adult Hits station in Riverside-San Bernardino, has been a consistent top performer among the key target demographic of Persons aged 25-54. In the July and August "pre-currency" reports, the station was Number Two and Number One respectively. In the September 2008 PPM Survey report, the station is a solid number one for the total broadcast week. : Persons 25-54 AQH Share Ranker : Riverside-San Bernardino Radio Metro : Monday-Sunday 6am-Midnight : September PPM Survey Month (August 21-September 17) : Rank Outlet Format AQH Share : 1 KLYY-FM Spanish Adult Hits 8.8 : 2 KOLA-FM Classic Hits 6.8 : 3 KIIS-FM Pop Contemporary Hit Radio 6.5 : 4 KGGI-FM Rhythmic Contemporary Hit Radio 5.3 : 5 KLVE-FM Spanish Contemporary 5.0 : 6 KFRG-FM Country 4.7 : 7 KRQB-FM Mexican Regional 4.4 : 8 KFI-AM News Talk Information 3.8 : 9 KSCA-FM Mexican Regional 3.6 : 10 KBIG-FM Hot Adult Contemporary 3.2 : How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 8.8 percent of all radio listening by Persons aged 25-54 in the Riverside-San Bernardino metro was to KLYY-FM. : Four of the top ten radio stations in the Riverside-San Bernardino metro program a Spanish-Language format. : : San Francisco: Hip-Hop/R&B on KMEL-FM is Number One (Persons 18-34) : 106 KMEL, the Clear Channel Communications Hip-Hop and R&B station in San Francisco, has been a consistent top performer among the target demographic of Persons aged 18-34 in the PPM radio ratings. In the July and August "pre- currency" reports and in the September 2008 report, the station was a solid number one for Persons aged 18-34 for the total broadcast week. : Persons 18-34 AQH Share Ranker : San Francisco Radio Metro : Monday-Sunday 6am-Midnight : September PPM Survey Month (August 21-September 17) : Rank Outlet Format AQH Share : 1 KMEL-FM Rhythmic Contemporary Hit Radio 10.8 : 2 KSOL-FM Mexican Regional 7.3 : 3 KYLD-FM Rhythmic Contemporary Hit Radio 6.3 : 4 KRZZ-FM Mexican Regional 5.9 : 5 KITS-FM Alternative 4.9 : 6 KOIT-FM Adult Contemporary 4.2 : 7 KSAN-FM Classic Rock 4.1 : 8 KIOI-FM Adult Contemporary 3.9 : 9 KQED-FM News Talk Information 3.7 : 10 KEZR-FM Hot Adult Contemporary 3.5 : How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 10.8 percent of all radio listening by Persons aged 18-34 in the San Francisco metro was to KMEL-FM. : : Also in the top 5 among Persons aged 18-34 in San Francisco: KSOL-FM, Estereo Sol 98.9-99.1 FM, the Univision Radio Mexican Regional station; KYLD- FM, WILD94.9, the Party Station, owned by Clear Channel and KRZZ-FM, 93.3 LA RAZA, a Mexican Regional outlet owned by Spanish Broadcasting System. : : Listening levels by African-Americans and Spanish-Dominant Hispanics are highest of all groups across new Portable People Meter radio markets : Persons Using Radio Ratings : Monday-Sunday 6am-Midnight : Persons age 12 and older : Other Black Hispanic Spanish English : Dominant Dominant : Hispanic Hispanic : New York 9.2 11.9 9.6 9.9 9.1 : Los Angeles 8.9 8.1 10.9 11.6 9.8 : Chicago 10.4 8.5 10.1 10.8 8.9 : San Francisco 8.1 9.3 10.1 11.3 8.9 : Nassau-Suffolk 9.5 12.5 10.9 12.1 9.4 : Middlesex-Somerset-Union 9.3 12.9 8.3 8.0 8.5 : Riverside 7.5 9.4 10.0 10.2 9.9 : San Jose 8.2 - - 9.2 10.5 8.0 : : How to read: In New York, the average audience in any quarter hour Monday- Sunday 6am-Midnight consists of 11.9 percent of all African Americans in the market, 9.6 percent of all Hispanics and 9.2 percent of all Others (non-black, non-Hispanic persons) : : About the Portable People Meter : The Arbitron Portable People Meter system uses a passive audience measurement device - about the size of a small cell phone - to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment. : The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day. : : About Arbitron : : ARB is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies in the United States. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research. : Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries. : Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron's executive offices are located in New York City. : Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc. : : Arbitron Forward-Looking Statements : This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes," or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward- looking statements. These risks and uncertainties include, in no particular order, whether we will be able to: : -- successfully implement the commercialization of our Portable People Meter(TM) service; : -- successfully maintain industry usage of our services in light of governmental regulation, legislation, litigation, activism or adverse public relations efforts prompted by various industry groups and market segments; : -- successfully design, recruit and maintain PPM panels that appropriately balance research quality, panel size and operational cost; : -- complete the Media Rating Council ("MRC") audits of our local market PPM ratings services in a timely manner and successfully obtain and/or maintain MRC accreditation for our audience measurement business; : -- renew contracts with large customers as they expire; : -- successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements; : -- effectively manage the impact, if any, of any further ownership shifts in the radio and advertising agency industries; : -- respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner; : -- successfully manage the impact on our business of any economic downturn, generally, and in the advertising market, in particular; : -- successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations; and : -- successfully develop and implement technology solutions to measure new forms of audio content and delivery, multimedia and advertising in an increasingly competitive environment. : There are a number of additional important factors that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the risk factors set forth in the caption "ITEM 1A. - RISK FACTORS" in our Annual Report on Form 10-K for the year ended December 31, 2007, and elsewhere, and any subsequent periodic or current reports filed by us with the Securities and Exchange Commission. : In addition, any forward-looking statements contained in this document represent our estimates only as of the date hereof, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change. : (Arbitron press release, via MarketWatch)

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