Posted by Ryon on January 28, 2009 at 10:39:16:
Looks like more cuts are coming! Clear Channel Radio CEO John Hogan has figured out a way to measure a DJ's worth. It's all based on a special CC formula.
The formula for on-air talent draws heavily on ratings, but Clear Channel says it will also compare a personality against other stations both inside the market and beyond, as well as how profitable their daypart is.
Hogan pledges, "It's not about who I like or who the market manager plays golf with, it's about running a business."
The reality is that will mean more syndication and fewer live dayparts on many stations, but Hogan thinks it's outdated to keep a tally. "We shouldn't focus on where programming originates. What we should be focused on is how do we create the most compelling, resonant, interesting programming as possible and get it to as many consumers as we can in as many ways as we can find to do it."
The process has already begun with Ryan Seacrest's highly successful and rapidly-growing show.