Re: Chicago's Arbitron Winter Ratings

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: From the internal Clear Channel memo issued by very own Queen Chief Darren Davis. It's always fun to compare it to actual reality. : So without further ado.............. : Clear Channel Radio Winter 2008 Chicago Metro Arbitron Highlights : Ratings based on Monday-Sunday 6am-12m daypart, unless otherwise noted. : WGCI-FM 107.5 (Urban Contemporary) : WGCI reaches 956,200 radio listeners weekly (Persons 12+ Cume). : WGCI has the number one Share of Adults 18-34, Adults 18-49, Adults 25-54 and Teens 12-17. : WGCI continues to lead the Urban Contemporary arena by a wide margin in general, and in key demos. It is also the number one Music station in Chicago (Persons 12+ Share). : Steve Harvey continues to grow and now ranks 2nd with Adults 18-34 and Adults 25-54, Monday-Friday 6am-10am. : : WNUA-FM 95.5 (Smooth Jazz) : WNUA reaches 763,000 radio listeners weekly (Persons 12+ Cume). : WNUA’s Share of Adults 25-54 ranks 10th, Women 25-54 rank 6th, Adults 35-64 rank 3rd, and Women 35-64 rank 2nd (tied). : WNUA is the exclusive Smooth Jazz radio station in Chicago. Its Share of Adults 35-64 is tied 1st, Monday-Friday 10am-3pm (during the workday). : : WVAZ-FM 102.7 (Urban Adult Contemporary) “V-103” : V-103 reaches 645,200 radio listeners weekly (Persons 12+ Cume). : V-103’s Share of Adults 25-54 ranks 3rd (tied), Women 25-54 rank 2nd, and Adults 35-54, Women 35-54, Adults 35-64, and Women 35-64 all rank 1st. : V-103 continues to have an enormous lead in the Urban Adult Contemporary arena in general, and in key demos (Persons 12+ Share). : In his debut book, Doug Banks ranks 2nd with Adults 25-54, Monday-Friday 3pm-7pm. : : WKSC-FM 103.5 (Mainstream Top 40 CHR) “1035 KISS FM” : 1035 KISS FM reaches a “record-breaking” 1,278,700 radio listeners weekly (Persons 12+ Cume). This is the highest number reached by any Chicago radio station in the Winter 2008 Arbitron survey. : 1035 KISS FM’s Share of Adults 18-34 ranks 5th, Women 18-34 rank 2nd, Women 18-49 rank 5th, and Teens 12-17 rank 2nd. : 1035 KISS is the exclusive Mainstream Top 40 CHR station in Chicago. It has a 7.4 Share of Women 18-34 (#2) compared to WTMX-FM (Modern AC) with a 5.9 Share (#4) and WBBM-FM (B96 Rhythmic CHR) with a 5.8 Share (#5). : WLIT-FM 93.9 (Mainstream Adult Contemporary) “The Lite” : WLIT reaches 669,000 radio listeners weekly (Persons 12+ Cume). : WLIT has the number one Share of Women 25-54, Monday-Friday 10am-3pm (during the workday). : WLIT maintains the lead with Women in key demos over the following stations: WLIT ranks 5th with Women 25-54 while newcomer WCFS-FM (Fresh 105.9) ranks 7th and WILV-FM (Love FM) is tied 16th; WLIT is tied 3rd with Women 35-54 while WCFS ranks 8th and WILV ranks 16th; and, WLIT ranks 4th with Women 35-64 while WCFS is tied 11th and WILV is tied 17th. WLIT is, clearly, the preferred choice over WCFS and WILV by Baby Boomer women…by a wide margin. : Melissa Forman posted significant Share increases with women over Whoopi Goldberg’s performance on WLIT a year ago. Melissa increased the WLIT’s Share of Women 25-54, Monday-Friday 6am-10am, by 18%, Women 35-54 by 23% and Women 35-64 by 24% (Winter 2007 to Winter 2008 Arbitron). : WGRB-AM 1390 (Urban Inspirational) “INSPIRATION 1390AM” : Inspiration 1390AM reaches 227,500 radio listeners weekly (Persons 12+ Cume). : Inspiration 1390AM is the number one Urban Inspirational radio station in Chicago, delivering a much larger audience than FM Gospel station WYCA. : Inspiration 1390AM’s Share of Women 35-54 and Women 35-64 are both tied 14th. This surpasses or meets the Shares of stations like News/Talk/Information WLS-AM, for example. WLS-AM’s Share of Women 35-54 is tied 20th and its Share of Women 35-64 is tied 14th.

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