Posted by Oh.. on August 14, 2009 at 17:48:39:
In Reply to: Eddie & Jobo / Clear Channel idea posted by JA on August 14, 2009 at 17:45:38:
I so love Jeremy Andrews "concept" posts. I remember you were 15 on the Milwaukee board. You've gotta be in your early 20s now? I really hope you're able to get into the biz at some point.
: Say if Clear Channel were to hire Eddie & Jobo.
: They could flip Mega 95.5 to a modern AC leaning alternative format which they do in many markets including Los Angeles where its actually starting to work for KYSR after a long period of bad ratings.
: Call it FM 95-5 or Radio 95-5 or Channel 95-5. They could easilly program this with premium choice programming like they do Channel 104-3 in Baltimore.
: They could target adult females with this (the younger end of the 25-54 demo) and put Eddie & Jobo on there.
: Then they can take WLIT to a more mainstream AC route instead of being so "hot"
: Then they could cross sell it all with 103.5 and they'd have their competition cornered at all ends.
: In LA they have KIIS (The rhythmic leaning CHR), KYSR (The modern AC leaning aternative), KBIG (The Fresh 105.9 type station) and KOST 103.5 (The mainstream AC)
: WLIT could be programmed as a cross between KOST and KBIG catered to Chicago. Particularly the older end of the 25-54 demo.
: 95.5 could then target the younger end of the 25-54 demo with Eddie & Jobo mornings.
: 103.5 is already successful with the 18-34 demos.