A Look At The Chicago Local TV Newscast Battles


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Posted by TVkid on August 24, 2009 at 19:56:08:

I was able to see & obtain the local TV ratings for this past Thursday. While not a true month long sample, it does show an interesting snapshot of the local TV News race. Here is how the local TV stations newscasts fared against each other on Thursday...

Notes:
- These numbers are the averaged quarter hour numbers for each time period.
- These numbers are for all persons, ages 25-54 demo.
- These numbers remain "preliminary" until Nielsen certifies them later.
- Shares are rounded off.

Morning News
5:00am - 6:00am:
NBC5 -- 1.0 / 13 share
ABC7 -- 0.9 / 12 share
Fox32 -- 0.8 / 11 share
WGN9 -- 0.4 / 5 share
CBS2 -- 0.1 / 1 share

6:00am - 7:00am:
ABC7 -- 2.2 / 17 share
WGN9 -- 1.4 / 11 share
NBC5 -- 1.3 / 10 share
Fox32 -- 1.1 / 9 share
CBS2 -- 0.2 / 1 share

7:00am - 9:00am:
WGN9 -- 1.3 / 10 share
Fox32 -- 1.1 / 8 share
(For comparison's sake, here is how our two local shows fared against the national shows...)
ABC's Good Morning America -- 1.9 / 14 share
NBC's Today Show -- 1.0 / 7 share
CBS' Early Show -- 0.1 / 1 share

9:00am - 10:00am:
Fox32 -- 0.6 / 5 share
(There are no other local news shows on at this time. However, ABC, NBC, WGN all beat Fox during this period. Only CBS' Guiding Light loses to it.)


Midday News
11:00am - 11:30am:
ABC7 -- 1.3 / 11 share
CBS2 -- 0.4 / 3 share

11:30am - Noon:
ABC7 -- 0.9 / 7 share
WGN9 -- 0.3 / 3 share

Noon - 1:00pm:
Fox32 -- 0.8 / 6 share
WGN9 -- 0.7 / 5 share


Early Evening
4:00pm - 4:30pm:
ABC7 -- 1.4 / 9 share
(There are no other local news programs on at this time.)

4:30 - 5:00pm:
ABC7 -- 1.1 / 7 share
NBC5 -- 0.6 / 4 share

5:00pm - 5:30pm:
ABC7 -- 1.5 / 8 share
NBC5 -- 0.8 / 5 share
CBS2 -- 0.4 / 2 share

5:30pm - 6:00pm:
WGN9 -- 0.7 / 4 share
(There are no other local news programs on at this time.)

6:00pm - 6:30pm:
ABC7 -- 2.0 / 10 share
NBC5 -- 1.3 / 6 share
CBS2 -- 0.5 / 3 share


Late Night
9:00pm - 10:00pm:
(Note: WGN9's regular late night newscast was preempted by a Chicago Cubs broadcast on this day. Fox32's regular newscast at this time was preempted by a Fox preseason NFL game.)

10:00pm - 10:30pm:
ABC7 -- 3.6 / 11 share
NBC5 -- 1.9 / 5 share
CBS2 -- 0.8 / 2 share
Fox32 -- 0.5 / 2 share


Late, Late Night News
Due to the Chicago Cubs late game, the WGN-TV 9:00pm newscast was delayed until Midnight this day. Thanks to to the Cubs' lead-in, the late night news still pulled in respectable numbers with sleepy-eyed viewers:
Midnight - 12:30am:
WGN9 -- 1.4 / 7 share

Just for fun, here is how the repeat broadcasts of the 10:00pm news did against each other.
1:00am - 1:30am:
ABC7 -- 0.5 / 4 share
NBC5 -- 0.1 / 1 share


This is just one day, not a whole ratings period. However, this one day snapshot mirrors what the full ratings have been showing, which is an overall domination by ABC7 News and the futility of CBS2's newscasts in comparison.


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