Should Radio drop Arbitron?

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: Mark Ramsey (Hear 2.0 blogger) gives his reasons why Radio should stop using Arbitron's services. Source link provided below. : : ********************* : " : Should Radio drop Arbitron? : I was on a great panel on Friday at the NAB Radio Show in Philadelphia. : Alongside me, the panel featured the fantabulous likes of Bill Figenshu, Larry Rosin, John Parikahl, John DeBella, Fred Jacobs, Ed Christian, and Heidi Raphael. : Thanks to Greg Solk for organizing and moderating. : I talked mostly about how reach (per se) was bogus and that stations should drop (yes, drop) Arbitron. : Here's my segment of the event: : (Video) http://www.youtube.com/watch?v=LgDZ_0DkLdc&feature=player_embedded : Interesting side-note to the NAB event... : As far as I could tell, not one session was recorded - either audio or video. The above video was my own effort via an accomplice in the audience. : No audio? No video? No sharing? No "broadcasting"? : Sounds like the industry still has a long way to go. : "

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