Re: Should Radio drop Arbitron?

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: What advantage is there to ratings nowadays? Syndicated/Automated with blocks of colon clense ads that don't pay any better if you're the number one rated syndicated station or the tenth rated syndicated station in the market. Sales staffs are gone or left to only deal with agencies who want the best rate on the cards or they'll just go to your syndicator for a few bucks more and get into more markets. : Radio killed localism, creativity and their own revenue streams. : : YES YES YES YES YES! : : : : THE SURVEY SYSTEM IS FLAWED. : : THE RADIO INDUSTRY SHOULD BE ASHAMED OF ITSELF TO ALLOW A FLAWED SURVEY TO DICTATE : : LISTNER PATTERNS. : : ARBITRON HAS TO WEIGHT DEMOS, PLACE MULTIPLE DIARIES IN SAME HOME, AND BASES RESULTS ON : : SMALL SAMPLES SIZES. : : IT IS A JOKE; EVEN WHEN I LIKE MY NUMBERS : : : : : Should Radio drop Arbitron?

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