Posted by hey i got it on November 05, 2009 at 10:39:00:
In Reply to: Re: 2009 October Arbitron PPM Ratings For Chicago Released posted by puy on November 05, 2009 at 10:37:47:
that wouldn't be accurate either. it should be a chip inserted into the listener's brain via a gun looking device used in many sci fi movies
: These ratings are just proof PPM is grossly flawed. Look at The Loop's numbers. They dropped .6 points. Some how the news was so interesting this last month, WBBM jumped a whole point. WLS-FM lost a full point. We aren't talking just a few listeners, we are looking at about 4800 people a point. I understand it is suppose to measure exposure, but just because the PPM can hear it doesn't mean you are listening. The diary was a popularity contest and wasn't accurate either. There needs to be a device that can measure some who is choosing to listen to the station, versus someone who is just exposed to it. That could be as simple as making the device wait until the listening level is at a certain dB level, and remove some of the ridiculous criteria for the PPM to actually measure the listening pattern.